We assist our clients with the development of their products and services at every stage from shaping the concept of a new product to ensuring the quality of an existing product. Our global team will provide you with detailed insights into user expectations and behavior to optimize your product and ensure success in the local market.

User modeling & Concept planning
We analyze users' needs and tasks in their context through Field Studies such as Contextual Interview and Shadowing. These research methods will outline your users’ Persona and help write a Scenario of targeted users. Furthermore, we can build a new concept for your product or service based on the results. We also verify and adjust the concept of your product or service before it is launched in the local market.

UX quality evaluation
Currently, no product or service is released into the market before it goes through a series of Usability Tests. In some cases, it is effective to use Heuristic Evaluations when the product is still a prototype. Eye-tracking is a useful method of predicting the visual flows of users on web pages and packages in display stands. We can also maintain an ongoing relationship to verify your service or product's quality of use by diagnosing, improving and redesigning the UX through continual evaluation.

UX design & localization
Even quality, proven products and services fail to show their true strength in other market because of differences in culture and environment. We create optimal UX designs for local users based on our experience in user research. Localization of your product will drastically improve success in the local market.