Based on the business strategy of client's product, we help the users have the most suitable experience and discover Experience Value and then we apply the user's experience to the design. (Co)ThinkUser's design service is based on scientific research and results (such as user's needs, behavior characteristics, sensibility elements..etc.)
The lower figure shows you the experience design process of ThinkUser. You can identify that the User Experience Research methodoldgy is being suitably applied to each stage of design.

stage	User Experience Design	User Experience Research
	Review product's business goal, strategy Define stakeholder's demands Define project execution method, resources, schedule	Benchmarking analysis, SWOT analysis Literature Survey
	User model (Role, Context) analysis Task model (Usage case) analysis Product environment analysis	Model review, User survey User interview, Field study
	Information Design Interaction Design Interface Design	Usage test, Card sorting, Eye tracking research, Cognitve Walkthrough, Heuristic evaluation
	screen/system layer implementation screen and system layer integrated embodiment functional ability and coordination test	Usage test, Heuristic evaluation Eye tracking research
	Product delivery test Product transfer and maintenance	3P monitoring (Process, Performance, Preference)

Information Design

Information Design determines the standard unit of the series of information (function/service included) that is given by the product, it also classifies and marshals the information and structuralize altogether.
To be able to execute Information Design, systematic analysis of the product's purpose, strategy, target user and user task is required.
The information design is completed with the classification, grouping and naming of the information and organizing.

Interaction Design

Interaction Design is the most important stage of the User Experience Design.
Interaction Design means deciding the method of interaction, such as the actual users working and communicating through the product. Therefore, not only the information of the product itself, but also user characteristic, user context and task must all be under consideration.
At this stage the product's main user model (ex;Persona) is established and the final design is completed by forming a task model to confirm how the assembly group of information - Task moves/operates.
최종 설계는 주요 기능 단위 별로 디자인 패턴(Pattern)화 하여 향후 재 사용(Re-use)이 가능하도록 합니다.

Interface Design

Information structure and interaction design's final making is established through the screen unit, the interface.
As a figurative expression the information design and interaction design could be compared to a blueprint just finished and getting ready to start construction work. 디자인 메타포(Metaphor) 설정 아래 시각화된 주요 화면 템플릿(Template)을 여러 번의 프로토타이핑(Prototyping)하여 반복디자인을 하게 되는데, 이때는 역으로 애초 의도했던 제품의 목적, 사용자의 니즈 및 행동, 감성 요인 등이 반복해서 검증됩니다.
Afterwards the actual graphic elements are produced and arranged, then the overall look and feel of the product is completed.